World Book Day
To celebrate World Book Day, we invited our team to recommend some of their favourite books. The Kicking the Bucket List Cathy Hopkins Meet the daughters of Iris Parker. Dee; sensitive and big-hearted; Rose uptight and controlled and Fleur the reckless free spirit. At the reading of their mother’s will, the three estranged women [...]
Brexit and the Supply of Medicine: Stockpiling
When talking about the ‘B’ word, it’s important to remember that Brexit is a negotiation and we as a country are part of what is very much an active negotiation. One of the remaining powerful cards that UK plc. has left to play is the ‘No Deal’ scenario – a somewhat perverse position that threatens potentially damaging consequences for [...]
Why Pharma should Let Go of Social Anxiety
A Pharmaceutical company can suffer from social anxiety. It is the tendency to stay out of conversations within the realm of social media for fear of an unexpected reaction or a negative response. The root of such anxiety is often explained due to regulation or the lack thereof it as well as concerns for a rise in AE Reporting. [...]
Monday Blues, Blue Monday or Happy Mondays – Pick the right Perspective
It’s common enough to hear Mondays vilified by the masses as the worst day of the week. Weekend blues coupled with a long working week ahead of you and an inbox stuffed with unread, attention seeking emails support the theory. So naturally, the idea of ‘Blue Monday’ - a Monday deemed more terrible than all the rest - is [...]
The Mobile Health Movement
It seems all our basic needs are taken care of these days with a click of a button. There are apps to cater to our growing appetites for international food, best price accommodation and spontaneous travel so why not cater to our need for the fast, efficient delivery of care? With the likes of Uber and Deliveroo taking care [...]
How Social Media can be an Integral Component of High Impact Media Campaigns
HME helps you deliver targeted, high impact disease awareness and patient focused campaigns across social media. Data and analytics are always at the heart of HME’s approach and this ensures the brands we work with adapt and evolve whilst staying fully compliant across the different channels including Twitter, Facebook, LinkedIn and Instagram. Whilst there are challenges identified with [...]