Monday Blues, Blue Monday or Happy Mondays – Pick the right Perspective

By |2019-01-03T14:27:01+00:00January 3rd, 2019|Categories: News|

It’s common enough to hear Mondays vilified by the masses as the worst day of the week. Weekend blues coupled with a long working week ahead of you and an inbox stuffed with unread, attention seeking emails support the theory. So naturally, the idea of ‘Blue Monday’ - a Monday deemed more terrible than all [...]

How Social Media can be an Integral Component of High Impact Media Campaigns

By |2018-11-12T11:54:40+00:00October 29th, 2018|Categories: News|

HME helps you deliver targeted, high impact disease awareness and patient focused campaigns across social media. Data and analytics are always at the heart of HME’s approach and this ensures the brands we work with adapt and evolve whilst staying fully compliant across the different channels including Twitter, Facebook, LinkedIn and Instagram.   Whilst there [...]

Top Tips for your Congress Booths

By |2018-11-12T11:55:43+00:00October 3rd, 2018|Categories: News|

One of HME’s clients recently doubled usage levels via their bespoke Trustrack app at ERS 2018 in Paris. Brilliantly, over 700 documents were distributed via 3x iPads positioned on their Medical booth. There was a good variety of content in both French and English language made accessible to Delegates such as posters, SmPCs, medical information [...]

Bigheadedness: Man vs. Machine

By |2018-11-12T12:15:31+00:00September 24th, 2018|Categories: News|

An interesting article in a June 2018 issue of The Economist, ‘The History of Bigheadedness’ discussed studies in to why human brains are three times bigger than our closest living relatives. The studies found the genes NOTCH2NLs to be uniquely active in humans. These genes encouraged stem cells to proliferate rather then simply turn in [...]

Combining Machine Learning and AI with Deep Science

By |2018-11-12T12:16:32+00:00September 24th, 2018|Categories: News|

The combining of technical progress with healthcare is an appealing pairing and Google’s DeepMind Health has been at the forefront of bringing together technical coding and research with the hope of supporting resource and rapidity challenges faced by the NHS.  Streams, for example, is a secure mobile app built to help the right clinicians get [...]

Turn your Key Messages in to Meaningful Narratives

By |2018-11-12T12:17:41+00:00September 24th, 2018|Categories: News|

At HME we provide a mix of media, ad ops, social media, reprints and content engagement solutions for our clients and what ties all our services together is the drive to help clients share their messages in the best, most meaningful way. The team have benefitted from the company’s rich heritage and more recent investments [...]

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